Approach
LSG invests in prime real estate and hospitality in Scotland with assets in exceptional locations where we see opportunities to maximise their potential. Edinburgh sits at the centre of it: a world-class destination with year-round demand and a persistent shortage of high-quality, well-run places to stay. We buy into that gap, reposition the asset, and operate it to the standard its location deserves.
How we work
Acquire: We buy prime assets, often off-market, where we see clear potential.
Reposition: We redevelop, refurbish, re-concept and re-launch, turning a tired or underused building into a destination.
Operate: We run the asset ourselves under our own brands, staying close to performance and quality.
Build on it: Strong operations fund the next acquisition, and the platform grows asset by asset.
What we look for
Asset type: aparthotels, serviced apartments, boutique hotels, and prime mixed-use with a hospitality or F&B dimension.
Location: prime Edinburgh first (Old Town, New Town and the central core), and prime locations across Scotland.
Situation: assets that need repositioning, refurbishment, a change of use or better operation. Complexity doesn't put us off; it's often what attracts us.
If you have something that fits, we're a fast, straightforward counterparty and because we operate our own assets, we know exactly what we're buying.
Why operating matters
Most of the value we create comes after the purchase. Running our aparthotels in-house under the Stay Hush brand gives us a direct line to how each asset is performing occupancy, guest feedback, where revenue is won and lost and the control to act on it immediately. The standards, the brand and the guest experience are ours to set. That operational depth is what turns a good building into a strong, lasting asset.
