Investors who operate.
Operators who invest.
LSG Capital acquires, repositions and operates prime real estate and hospitality assets in Scotland.
LSG Capital is a privately owned investment platform founded by Stuart George and Lawson Steele. We acquire prime real estate and hospitality assets across Scotland, reposition them, and operate our aparthotels ourselves under the Stay Hush brand.
Every asset is one we stand behind.
Owning and operating the same asset closes a loop most investors leave open. Because we run our aparthotels ourselves, we see exactly how each one performs where margin leaks, what guests actually value, what a refurbishment really returns and we act on it, keeping the value we create in-house. That insight compounds: better assets today, better decisions tomorrow.
Projects
Stay Hush Castle Terrace: Operating
Seven serviced apartments on one of Edinburgh's finest streets. Acquired in 2024, built and fitted out, and now operating under the Stay Hush brand. Exceptional guest rating of 9.3 on booking.com.
Stay Hush Royal Mile: Opening 1 August 2026
A 21-room boutique aparthotel in the heart of the Royal Mile. Stay Hush's flagship, with Mile Yard restaurant & bar at street level, showcasing our Pocca food concept offering.
Meet the Team
LSG is led by founders Stuart George and Lawson Steele, who bring a track record of building and backing multiple businesses. They're supported by an experienced operating team, each with their own background in building and running businesses, responsible for the day-to-day performance of our assets.
We're always glad to talk to investors, partners and people with the right opportunity.
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